Executive Team
OR-Live grew out of Story Line Pictures, and later slp-3D, a successful traditional broadcast production company co-founded by Emmy winning producers Ross Joel and Peter Gailey in 1994. As the business grew and evolved, slp-3D became known for their ability to produce quality healthcare programming in a hospital setting. In 2001 slp-3D, introduced the innovation of streaming live video from the operating room to the internet – OR-Live was born. Today OR-Live is the internet destination of choice for medical professionals, patients, and care givers for its high quality live and on-demand clinical and surgical programming, streaming over 23,000 hours of video to over 100,000 visitors each month.
Ross Joel, CEO – Co-founder

Since co-founding the company in 1994, Ross has worked to instill a culture of continuous growth and innovation, and was instrumental in the transformation of a traditional broadcast production company into the medically focused internet broadcasting company OR-Live is today. Before co-founding Story Line Pictures in 1994, Joel spent nine years as a television anchor/reporter for NBC-affiliated TV stations in Vermont and Hartford, Connecticut. He was nominated for a News Emmy Award in 1994 for his work on an investigative series on lead poisoning in children. He is also a published magazine writer, with his work appearing in national publications such as Bon Appetit. Additionally, Ross is a former gubernatorial appointee to the Connecticut Film Commission.

Ross holds a B.A. in Political Science from Union College and a Master’s degree in Journalism from New York University. He is also a graduate of the Kursverksamheten School of Language at the University of Lund, Sweden. He currently resides in West Hartford, CT. with his wife and two children.
Peter Gailey, President – Co-founder

Since co-founding the company in 1994, Peter’s focus has been on driving excellence into our operations and has worked to assure the quality in our systems and products during our rapid growth and evolution into a premier internet destination. Peter honed his 25 year understanding of mission critical video production during his time at the ABC Television Network, where he oversaw and managed Network Distribution to ABC’s 171 affiliates.

His experience at ABC included administration of satellite back-haul and reception for live news, sports, and entertainment productions, including the 1989 New York City Marathon. Following his time at ABC, Peter joined the Hartford NBC affiliate as the special projects producer and received a News Emmy award for a series on repeat DUI offenders, which led to more accountable record keeping in Connecticut.

Peter holds a B.A. in Mass Communications from American University and an M.A. in Cinema from Ohio State University, where he also served on the faculty of the College of the Arts. Peter now lives in Simsbury, CT with his wife and two children.
Ron Obston, VP Broadcast Operations

Ron is responsible for the broadcast operations at OR-Live and leads our team of producers, designers, and interactive developers, in the development and production of client events and solutions. Ron joined Storyline Pictures in 1998 and was the architect of our mobile internet broadcasting solution, enabling more than three live events each week in 2008. In his first years at the company he produced a weekly consumer health care television program. In 2000 he helped pioneer presenting live surgeries on the Internet for both consumer and professional audiences and played a major role in helping to develop the OR-Live.com site.

Prior to joining OR-Live, Ron wrote and produced medical education videos, computer-based training programs, virtual reality surgical simulators, and websites for professional surgical associations, surgical device manufacturers, and pharmaceutical firms. He owned and managed a market research firm that developed and implemented primary and secondary research studies for healthcare institutions, advertising agencies, newspapers, new product developers, and insurance companies.

Ron’s writing and production career started with military documentaries followed by television news programs. He helped develop and directed the Southeast New England component of a national reality magazine show, PM Magazine. Ron currently lives in North Granby, CT, with his wife and son.
William White, VP Information Technology

Bill is responsible for advancing our technological base to keep pace with our client’s needs and working with their IT departments to assure reliable on-site web casting Bill has been with OR-Live since 2002. Bill’s ability to translate client requirements into technology solutions is a key to his contribution to our team: he’s an IT professional who enjoys working directly with clients.

Bill holds a BA in International Relations from the University of Pennsylvania (where he failed the one programming course he ever took). IT is his second career – his first was serving eight years on active duty with the U.S. Navy as a Naval Flight Officer.
Dan Aitchison, VP Sales

Dan is responsible for managing our client relationships and sales operations. Dan joined OR-Live in 2000, and was instrumental in helping our clients understand the power of video-based interactive solutions to get their message to the right audience at the right time. With more than 20 years of healthcare and communications experience, Dan offers a level of insight and industry knowledge that benefits our clients during their search for results oriented marketing, communications and business development solutions.

Prior to joining OR-Live, Dan was with Saint Francis Hospital and Medical Center in Hartford, CT, where he served as served as part of the management team and led the creative teams. In his role as Director of Visual Communications, Dan was the executive producer of the Hospital’s award winning weekly television program, "Saint Francis Care Today".

Dan is a graduate of the Rhode Island School of Photography in Providence Rhode Island. He is community minded having served as Board President for Rebuilding Together with Christmas in April and Hartford Federal Credit Union’s Board of Directors and Supervisory Committee. Dan has three children and lives in Coventry, Connecticut.
Robert Oakley, VP Marketing

Bob joined OR-Live in 2008, and is responsible for marketing communications, brand management, and the development of interactive customer solutions, and leads a team of interactive marketing professionals. Bob brings 20 years of marketing and brand leadership, systems integration, and product development experience to OR-Live, and has been at the fore front of industry transformations in enterprise systems, telecommunications, and healthcare industries. He has a proven ability to find winning strategies that enable companies to evolve to meet the challenges of a changing market.

He joins OR-Live from VBrick Systems, where he served as VP of Marketing, and has a track record of driving growth, through leading the development and execution of brand and sales systems, on-line strategies, product and service offerings, and direct and channel sales operations. Bob has also worked for the UnitedHealth Group, where he led the development of innovative consumer focused products, services, and operational integration efforts, across all segments of the corporation. His past experience has also included executive roles with companies that include C-Cor.net, Philips NA, and Booz • Allen & Hamilton.

Bob developed his insatiable drive to find answers to challenges while studying at the Rochester Institute of Technology, where he received a B.S. and M.S. in Electrical Engineering. He currently lives in South Glastonbury, CT with his wife and three children.
Medical Information
The information provided on this site is presented for educational purposes. It is intended to support, not replace, the relationship that exists between a patient/site visitor and his/her existing physician.

This website is owned and operated by OR-Live, Inc. OR-Live, Inc. is not a health care provider and does not provide medical diagnosis or treatment. OR-Live, Inc. only provides visitors to the site with referrals to medical facilities and health care providers that may be able to assist them in their medical needs. OR-Live, Inc. has not conducted an independent investigation or performed other due diligence functions with regard to the health care providers or medical facilities to which the referrals are made.

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